I’m a big sucker for graphs. I become absolutely fascinated with the physical representation of data, and yes, you can call me a nerd for that. Completely understandable. But, if you aren’t a graph person, I implore you…why not??
Fun fact, the infographic was created by Florence Nightingale. I recently found that out from a random podcast I was listening to the other day. The infographic is meant to distill dense – and oftentimes industry specific jargon – and display it for the average person to comprehend. She created these visuals (graphs and infographics especially) to show her theories on medicine and combat mortality rates. Here’s a preview of one of her masterpieces:
Now, I digress slightly. Bringing you back to present day, BASF – the leading enterprise for OEM color coatings in North America – released their Color Report for 2018 in mid-January. I hadn’t looked at it since there doesn’t seem to be very interesting diversions as of late from the norm; but, they broke down vehicles by segment – subcompact, compact/midsize, and onward – and the infographics sucked me in:
Doesn’t seem very interesting until you go segment by segment. The majority of vehicles in the States are currently achromatic (white, gray, and black). That’s not hard to comprehend. But then you go by subcategories (largest graph shown above) and you see that sports cars have a rising section of yellow paint in their totals. All of these categories show different results, each just as interesting as the last.
Trend forecasters, I’m sure, are all over the potentials for expansion in these specific categories. I’m not completely sure how these data points relate to last years results, but nevertheless, it’s fascinating. If you want to check out the full report I highly recommend looking up the pdf they supply (I can’t seem to embed a pdf file to this website, so Google BASF Color Report 2018 and you’ll find it).