when being the same is popular, do something different

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Samsung is one of the biggest tech companies in the world right now. They have been the benchmark for many products in the past, and they just made history this week, bringing out the first foldable phone ever.

Now, I am an avid Apple supporter – mostly due to the fact that I love how efficient the seamlessness is between my iPhone and Mac. Quite frankly, I’ve never been a brand enthusiast. I’m not very particular when it comes to staying true to a company. I like what I like, and what I purchase reflects this – brands typically don’t have a big influence on that. So my current Apple monopoly isn’t necessarily out of respect for the brand, more so the necessity of work flow.

I currently have an iPhone 6 and a 15″ Macbook from 2014. So I’m clearly not concerned with having the latest and greatest gadgets either. My point is, the product development of Apple hasn’t excited me recently. I had no urge to run out and get the iPhone X, and yet, I have no urge to shop around for other brands. Nothing has caught my attention. Apple tends to stick to the same proportions, aesthetic, and materials. I understand it’s a coherent product lineup, but their over-enthusiasm for the “redesign” of the camera from a horizontal orientation to a vertical one, is ridiculous. They could add 1 GB of storage and say it’s a whole new phone with “revolutionary capabilities” and people would eat it up.

I’m being cynical, but as someone who has been directly influenced by the evolution of phones (I had the Motorola Razr and the LG Envy in middle school) it seems ridiculous that nothing has been extremely progressive in the past few years.

Insert Samsung and their most recent Galaxy release. We don’t know the exact name of the phone yet (rumors have dubbed it the X, F, or Fold), but the technology itself seems revolutionary. There’s a slew of problems that will become extremely apparent after consumers get ahold of it, but design isn’t necessarily supposed to have all of the answers in the beginning.

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Innovation starts out with an idea. I had an Apple Shuffle iPod a few years after it came out. It didn’t have a screen, you had no idea what song was coming next, and you had no chance to choose. But, the idea behind it – the most compact music device of the time – was the priority.

I’m trying not to be overly critical about Samsung’s ability to change the phone game – that has been completely stagnant for at least the past 6 years – and frankly, I’m more excited about the prospect that big companies are willing to risk not only their reputation and profitability, but design capabilities, on a new concept.