A Brighter Future: The Redesign of Toothpaste


One billion toothpaste tubes are thrown out every year. One billion! I sound like Trump. “Oneee biiiiilllionn.” Sorry, that was terrible humor.

Anyways, I saw an interesting Facebook ad today. I usually don’t scroll through social media all that much anymore. But, I actually got sucked into an advertisement. Clever folks.

Bite is a sustainable toothpaste brand that has eradicated plastic from their entire lineup. Their toothpaste is actually in small tablet form. Here’s a closeup:

The How To steps on their website instruct you to 1) bite down on the tablet, 2) start brushing with a wet toothbrush, and 3) smile and watch it foam up like magic. Now, I’ve never been a religious flosser, and believe me, my dentist has told me I have great teeth (despite me not always brushing twice a day). So, I’m not the best person to be giving advice in the oral hygiene department. But, like my recent post about the plastic-free shampoo company, this company has made it their personal mission to try and balance out the plastic epidemic plaguing the world right now.

I definitely don’t think about the tubes of toothpaste I use. I just Googled it, and the average person goes through about 3 tubes per year. For some reason that seems like a small amount, but when you add up all of your toiletries, that plastic piles up. It’s strange how the smallest, most mundane things in your life are the ones that sometimes matter the most.

Reading the reviews on Bite’s website, a lot of people were saying it’s strange for the first few uses. I can’t imagine chomping down on a dry pill, and then having to brush these weird bits around in my mouth. And despite all of that, it really intrigues me. Some of these companies have brilliant ideas and really stick to their guns. It’s also cool because their tablets come in small glass vials, which can be repurposed in so many different ways.

There’s a part of me that thinks, “I’m perfectly content with my habits right now.” But then another part of me realizes that a company like this is supposed to make people uncomfortable. Habits should be continuously reevaluated. We should constantly be looking at ourselves and seeing how to improve. We do that enough in our school, work, emotional states, dating life, etc. Why don’t we do that for brushing our teeth? I don’t have the answer since I’m clearly part of the problem. But I’m willing to start looking at my routines now. I think, even without actually buying a product from the company, it’s a small success in their eyes.