Packaging as a product


It seems like everything has been invented. At least most of the things we use on a daily basis. When was the last time we were so blown out of the water by a product that the whole world actually changed? I’m talking, man on the moon, origin of the internet, kind of monumental moments.

Doesn’t seemed to be very progressive as of late. Sure, no one has reinvented the wheel, but we have Squatty Potties. Soooo, the industry seems to be moving in a life-altering direction, right? (That was extremely sarcastic in case anyone thought otherwise)

Anyways. I’ve seen a slow increase of packaging-centric products enter the market within the past year. A beer company in Florida created six-pack rings that can be eaten by marine life. Chiquita now has a sticker that can be used to track where that individual banana came from all over the globe. A wine company created augmented reality (AR) bottle labels that features characters speaking to you:

Now, clearly the fruit and alcohol markets have stepped up their games. But what’s next? We don’t know. However, packaging is increasingly a more integral part of why a product is actually purchased or not. As sustainability becomes more and more important – especially to young consumers – we see companies allocating extra time to their packaging, and not just the contents.

QR codes “died” a few years back, but with the fairly new iOS11 update for Apple products, users can simply snap a picture on their camera and pull up a QR code’s information. Before this update, you’d have to subject yourself to ad-infested apps that essentially took up space on your home screen for only a 2 minute usage every few months. So, with the ease-of-access modernized, these simple yet effective coding mechanisms could revolutionize the new-wave of packaging to come.

I’m not saying edible beer can rings are equivalent to Facebook or the Spork (very revolutionizing, guys). But with things like this, we could be heading into a whole new product sector – taking the packaging and making it its own product. Check out the new Loop startup that just announced its eco-friendly platform for 2019. Packaging no longer has to be purely disposable, wasteful, and obsolete. Now that’s pretty world-changing.

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